Insights & Guides

The Flying Studios blog.

Practical guides for publishers, editors and brand managers who care about how their publication looks.

Design workspace
Getting Started
Getting Started

How to brief a magazine layout designer

12 March 2025

Most briefs we receive are missing the same three things. Here's exactly what to include when briefing a magazine layout project - so you get back what you actually imagined.

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Print production
Production
Production

What makes a truly print-ready PDF?

28 February 2025

Not all PDFs are created equal. We break down bleed, crop marks, colour profiles and resolution - the four things that separate a file your printer loves from one that causes delays.

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Magazine covers
Design Tips
Design Tips

Why your magazine cover isn't working

14 February 2025

A cover has one job: make someone pick it up. We look at the most common mistakes in magazine cover design and how to fix them without a full redesign.

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Digital edition on tablet
SEO & Digital
SEO & Digital

Should your magazine have a digital edition?

31 January 2025

Print and digital aren't competing - they're complementary. We look at when it makes sense to produce a digital edition alongside your print run, and what that actually involves.

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Design software on laptop
Production
Production

InDesign vs Affinity Publisher - which is right for your publication?

17 January 2025

Both tools can produce professional results. The real question is which one fits your workflow, your budget, and your designer's experience. Here's our honest take.

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Magazine design cost planning
Getting Started
Getting Started

What affects the cost of magazine design?

3 January 2025

Every project is quoted on scope. We explain what drives the cost - page count, content complexity, turnaround time - so you can brief accurately and understand what you're comparing.

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